Many golf resorts provide golf travelers and local members with great amenities to enjoy at their facilities. What stands out with the very best resort companies, is their ability to transcend from the norm, and elevate their services and customer experiences by incorporating a higher level of attention to detail in everything. This is BOYNE Golf.
BOYNE Golf provides the ultimate world-class golf destination with 10 championship caliber courses spanning three resorts in Michigan. The courses include the works of some of golf’s legendary designers, including Robert Trent Jones Sr., Arthur Hills, and Donald Ross, and provide an unrivaled golf experience. From management to staff to the people that represent the BOYNE brand, it is apparent from the top down-this company is all about hospitality.
How We Learn and Improve at Golf is Changing
Golf technology has evolved tremendously, especially in the last 15 years. In years past, the experienced eye of a PGA Professional was the most important and most prominent tool in teaching and instruction. The problem was translation. Whether in-person instruction, game improvement programs on TV, or even magazine articles, most golfers invariably were unable to take what they had learned to the course. Today, the advancement in technology allows us to track, record, review, and analyze every aspect of a golfer’s game.
Knowing how far your clubs go in every possible weather condition, elevation, rough length, and grass type can help shave strokes off anyone’s game. In reality, this knowledge is only gained with long hours on the practice range. All things equal, whereas it may have taken years for a player to gain that particular insight in the past, with the judicious use of a simulator system, such knowledge and accurate insight can be gained in a much shorter time. When the player has the ability to play smart shot shapes at smart targets with proper distance control, mistakes can be greatly reduced, which in itself helps reduce scores and boost player confidence.
Taking Teaching, Fitting, and Instruction to a New Level
The Highlands Resort has four championship golf courses. The Heather by Robert Trent Jones, The Donald Ross Memorial, The Moor, and Arthur Hills course. It is also home to The BOYNE Golf Academy one of the most advanced technology learning centers and golf teaching facilities in the country. As with all things, the BOYNE Golf management team set out to find the most qualified director for their Academy. In 2020, Joseph Charles joined the BOYNE family as Director of Instruction at the Academy. Joe previously worked for the Medalist Golf Club in Hobe Sound, Florida, a training ground for many PGA Tour players.
Through this exposure to elite golfers and coaches, Charles gained valuable experience in cultivating a productive player/teacher relationship; skills he took with him as he launched into his next career move as the Head Professional at The Dye Preserve Golf Club in Jupiter, Florida. Following his passion for teaching, Charles has most recently held Director of Instruction roles at GolfTEC in Atlanta and Treetops Resort in Gaylord, Michigan developing workshops for couples, women, and juniors.
Joe spoke to us recently regarding the Golf Academy at BOYNE. Joe said, “The facility here is one of the top centers in the country. We are equipped with Trackman TM4’s which give our coaches the ability to assess both ball flight and club measurements making the diagnosis and student understanding of concepts much easier. In addition, at the Academy, we have one of the best outdoor range facilities with over 30 acres, 1/3 of it covered by Trackman Range Systems. All of this paired with a state-of-the-art indoor studio equipped with a GEARS system that helps us take 3D biomechanical and club measurements to the next level. This means we can integrate indoor and outdoor training while capturing data from both, creating a much more efficient and all-inclusive learning experience.”
BOYNE Golf offers members, resort guests, and groups full Golf Academy services. They can even design golf group instruction programs into any BOYNE Golf travel package. They provide full custom fittings for drivers, irons, putters, and even grip fitting. The BOYNE Golf mission is simple. Provide the finest possible services to members and guests at their clubs, resorts, and all recreational facilities in every season and every activity. It’s the BOYNE Way!
Boyne Resorts is a collection of mountain and lakeside resorts, ski areas, and attractions spanning from British Columbia to Maine. The company owns and operates eleven properties and an outdoor lifestyle equipment/apparel retail division with stores at each resort and throughout Michigan. An industry leader in multiple U.S. regions, operations include snow sports and year-round mountain recreation, golf, an indoor waterpark, spas, food and beverage, lodging, and real estate development.
